Protect yourself content

 

 How to protect yourself from content theft?

Your content has been copied, copied and is being copied. The bad news doesn't end here. Search engines often rank pages with stolen or legally copied content above the originals.
There is good news too. Yes, you cannot protect yourself from content theft. But you can and should defend yourself against the consequences of this disaster. Another positive point: sometimes publication theft can be used to your advantage. Finally good news for vengeful and vengeful writers and website owners: thieves can be punished. And you don't always have to complain for that. Interesting? Details below.

Why you shouldn't worry about content theft

The answer is obvious: worries are harmful to health. This goes without saying: summer always goes by unnoticed, in the morning after a fun party a head aches, and the content is copied and copied. There is only one way to be completely safe from theft: do not post anything. When you publish content, you can be sure that it will be copied.

You say the inevitability of theft is not enough to keep you from worrying? Then you know: copying content is a compliment to your resource and its authors. This applies with the reservation. Consider yourself a winner if your content is copied because it's yours. It is an acknowledgment of the quality, usefulness, and relevance of the publication, as well as your authority.

Here's another reason not to get nervous. If you steal content, most likely you cannot do any noticeable harm. Search engines say they are trying to identify the primary sources and give them traffic. They also claim to punish plagiarism sites. If your website is popular, the audience will also know who the author is.

Content theft is the norm on the internet. If your publications are intentionally copied, this is an indicator of their quality. Search engines try to punish plagiarists. And your resource indicators are unlikely to change much if someone steals a few or even a dozen items from you.

How content theft can harm your website

Scammers do not steal your content for the sake of sporting interest. They get something from your publications. It is not the “win-win” principle that works here, but the energy conservation law. That is, if someone benefits from your content, you lose it. See for yourself.

Copy-pasters steal your traffic

Look at the search results page for the illustration. Yandex displays copy-paste in the top. Two of them have posted an active link to the original. Another pointed out an inactive link generated by a URL shortener service.

Search engine users do not know which of the suggested links points to the original source. Therefore, everyone will receive the transitions: the owners of the original content, copy-pasters and even aggregators.

The negative consequences of theft are obvious: the original site loses referrals. A decrease in CTR in SERPs is not the best signal for a resource to "search engines".

The clickability of links in the SERP depends on the position of the resource. According to various sources, the first place provides the site from 18 to 36% of the total number of clicks from the SERP. The second and third positions receive 12% and 9%, respectively. Look again: 36% of users follow the link in the first place, and only 12% follow the link in the second.